Tuesday, January 18, 2011

Our First Facebook "Like" Campaign

When Jessica and Alicia and I talk about our hopes for What You Can Do, one of the things that Jess always mentions is the chain reaction effect. That one person's one-minute action, connected to everyone else's is what ignites change. Indeed, even in her last blog, she writes:
But maybe my one-minute action paired with a million other one-minute actions could pull all of us collectively out of ISD and help us land on that elusive “Respite of Hope”.

I've been thinking a lot about that since we started our first "Like" campaign to save 1,000 gallons of water by shutting the faucet off while brushing your teeth. Since it was the first of it's kind for us, Jess, Alicia and myself were all worried about how many people would sign up. What if nobody wanted to do it? What if people wouldn't want to worry about saving water? What if it ended up being only the three of us committed to that 1,000 gallon goal? It was like worrying that nobody would come to your party and you'd be left eating 100 mini quiches all by your lonesome. But that's not what happened. Quickly, within hours in fact, people jumped on bored. We had 30 and then 50 and then over 100 people who had committed to shutting the water off. It was amazing. It brought Jess's idea of the chain reaction to the forefront. During the week of January 31st, I'll know that, as I shut the water off while brushing my teeth, throughout the world over 100 people will be doing the same. It'll be like Hands Across America faucet-style.

So, in the spirit of this "What You Can Do" chain reaction, if you're reading this blog and you haven't signed up yet, please do so. Just click here to become a fan of "What You Can Do" on Facebook and click LIKE on the water challenge wall posting. The challenge begins on Monday, January 31st and runs through the week. You too can be a part of saving 1,000 gallons of H2O.

Julie, Writer: What You Can Do

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