Tuesday, September 3, 2013

What You Can Do's September Campaigns to Combat Cyber Hate and Promote Kindness

What You Can Do Series Takes Action Against Hate Speech and Promotes Kindness to Help Change the World, One Minute at a Time, in September

September 1, 2013 – New York, NY – As students return to their classrooms, families hope for a year without the pain of bullying in schools and on the web. In September, the What You Can Do series teams up with two leading organizations to take action against online hate speech and promote kindness. In new episodes featuring experts at the Anti-Defamation League (ADL), What You Can Do will spotlight easy ways to help stop online bullying, bigotry and hate speech during the first two weeks in September. With the Cyber-Safety Action Guide created by the ADL, internet users can find cyber-bullying and harassment policies for popular online platforms such as Amazon, Facebook and GoDaddy.com and contact methods to flag offensive content.

After inspiring 10,000 acts of kindness last year, What You Can Do and Rachel's Challenge will collaborate for the second annual Kindness Week starting on Monday, September 23rd. New videos will feature unique stories and perspectives and encourage viewers to start a chain reaction of kindness in their own communities.

“We are so inspired by our experience working with these two organizations dedicated to creating a culture of acceptance and compassion,” shared Alicia Arinella, What You Can Do executive producer. “In September, we invite viewers to join us to take action against hate and embrace kindness online and in our everyday lives."

The nation's premier civil rights/human relations agency, the Anti-Defamation League fights anti-Semitism and all forms of bigotry, defends democratic ideals and protects civil rights for all. For more information, visit: www.adl.org.

Founded in honor of Rachel Joy Scott, victim of the Columbine school shooting, Rachel's Challenge exists to inspire, equip and empower every person to create a permanent positive culture change in their school, business and community by starting a chain reaction of kindness and compassion. To learn more, visit: http://www.rachelschallenge.org

Produced by On the Leesh Productions in New York City, the What You Can Do web and television series spotlights easy and powerful ways to help solve important issues such as rainforest preservation, climate change, hunger and animal cruelty. The Webby Awards named What You Can Do as an official honoree in the Public Service and Activism category for 2013. The series has been featured in Better Homes & GardensThe Daily Green web site, Mrs. Green’s World radio show and Videography Magazine. To view What You Can Do episodes and for more information, visit:http://www.whatyoucando.com.

On the Leesh Productions is a New York City based company that creates film, web series and corporate video. For more information about On the Leesh, visit: http://www.ontheleesh.com/.

Media Contact:                                                                
Ashley Kaufman                                                              

Sponsorship Contact:
Kristin Thomas

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